Privacy Policy for WhatToWear (wTw)
Effective Date: April 15, 2025

At WhatToWear (“we”, “us”, or “our”), your privacy matters. This Privacy Policy describes how we collect, use, and protect your information when you use our mobile application (“the App”). By using the App, you agree to this policy. If you do not agree, please do not use the App.

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1. Information We Collect

We only collect the information you provide voluntarily:
	•	User-Provided Information: This includes photos of clothing you upload, outfit combinations you create, and, if applicable, your email address.

We do not collect device identifiers, location data, or behavioral analytics.

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2. How We Use Your Information

Your information is used solely for the following purposes:
	•	To provide core app functionality such as wardrobe management, outfit recommendations, and personalization.
	•	To improve the overall user experience and maintain the app's performance.

We do not sell or share your personal data for marketing or advertising purposes.

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3. Information Sharing and Disclosure

We do not share your personal data with any third parties, except in the following limited circumstances:
	•	Third-Party Service Providers: We may use external APIs (e.g., for clothing categorization or visualization). Data sent to those services is subject to their own privacy policies, and we do not control how they handle that information.
	•	Legal Requirements: We may disclose your information if required to do so by law or in response to valid legal requests.

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4. Third-Party Services

We rely on third-party APIs to provide AI-based services within the App. These providers operate independently, and their data handling practices are not governed by this policy. We encourage users to review the privacy policies of any third-party services involved.

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5. Data Retention

We retain your data only for as long as necessary to operate and support the App. If you request deletion of your data, we will remove it from our systems to the extent technically feasible. However, data submitted to third-party APIs may remain with those providers, subject to their policies.

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6. Security

We take reasonable steps to safeguard your data using modern security practices. However, no digital platform can be completely secure. You use the App at your own risk, and we do not guarantee the absolute protection of your data.

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7. Children's Privacy

The App is rated 4+ on the App Store and is suitable for general audiences. However, we do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe we have collected information from your child, please contact us immediately.

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8. User Responsibility

You are solely responsible for the content you upload. Please avoid submitting sensitive or private data you would not want shared or processed by third-party services. Use of the App is at your own discretion.

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9. Limitation of Liability

To the fullest extent permitted by applicable law, WhatToWear, its developers, and affiliates disclaim all liability for any damages or losses resulting from your use of the App. This includes, without limitation, any direct, indirect, incidental, or consequential damages.

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10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted within the App, and continued use of the App following updates constitutes your acceptance of the revised policy.

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11. Contact Us

If you have any questions or concerns regarding this Privacy Policy, please contact us at:

Email: nahyl.othmane@gmail.com
Subject: Privacy Policy Inquiry